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You should be making sure always to add value to your calls. If you’re not leaving the client with something to think about or haven’t dug up new information, then you’re wasting both your clients and your time. Discussing sales, auctions and listings is all well and good, but what about some information that they can actually relate to?! Some agents are big pushers of Market Reports, and while these reports are great for broader market insight, we love finding ways to encourage hyper-local market thinking.
Enter Domain’s street-profile tool! This free, quick-to-generate report allows you to enter the client’s street address, and generate a profile on their specific street (or suburb, or property!). It will detail local similar property sales, the percentage of owner-occupier vs rental properties, the current suburb profile and market trends, and list any current market activity. It also includes a Demographic breakdown at the end detailing the population age and nature of occupancy, which is a neat little garnish for the reader to learn more about their area.
This is a great way to add value to your next call with very little prep time. The other great way to use this tool is to offer it to be sent out when doorknocking, this is a great way to get more data to add to your database! Make a point to reference the street profile when you call back to dig deeper and uncover their destination, timeline and problem. As always listen to that “not yet”, as it may mean “sometime soon”, and visit the rest of our blogs for more ways to improve your prospecting sessions.
This is not a sponsored blog and Client Collective is in no way affiliated with the Domain group or its subsidiaries.