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Some agents are afraid to text clients, but in today’s fast-paced technological world, you should be trying to take advantage of every possible avenue of communication.
How should I use text?
A quick text to a relevant audience about a local sales result, open home, auction, or community event puts your name in front of more eyes. Even if they don’t respond, a client will take 2 seconds to scan over a text. Even as a tenant, I still open messages from local agents just to remove the notification – regardless, I still see, know and can recall their names. Texts increase your top-of-mind awareness irrespective of if the recipient is busy or unable to answer a call.
Texts are a great way to deliver invitations, market reports, and brief bursts of information, but ensure you’re not bombarding your clients. At its tipping point, informative can become overbearing and detrimental to the relationship. Texts should be supplementary to other forms of communication. Your messages are quick jabs, whereas your bus stops and signboards are your haymakers.
It is also essential to ensure that if a client engages with you via text, you seize the opportunity to communicate with them. You might feel confident speaking over the phone, but many clients might be more open to small bouts of dialogue through text.
Check the rest of our blogs for more tips on improving your engagement and prospecting. As always, listen out for that “not yet” as it may mean “sometime soon”.
