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Sometimes we tell ourselves stories to support beliefs we have, that often aren’t true. In this blog, we debunk 2 common real estate myths, that we have all heard, and sometimes even said ourselves, that are just not true.
Myth #1: I sold them the house, we got on great - they’ll definitely sell with me.
There are some agents that rely on their ever-growing list of buyers to return to them to sell their property when the time comes. They put in a lot of effort in the time immediately before and after they buy, and then let the relationship flatline.
Our experience suggests that while there are certainly some buyers that have a positive experience that carries through to their decision to sell; an overwhelming majority do not return due to a lack of communication from the agent.
We all have an example of a time that we were shocked to see a listing come up that we sold to them, and didn’t get a call in for – haven’t we? Be honest with yourself; are you really keeping in touch with your past buyers or are you relying on that one great interaction throughout the transaction?
Take the time to put in place a regular communication plan to stop losing these opportunities. An easy way to retain engagement is with anniversary updates. Contact the buyer on the anniversary of the sale, offer updated valuations and inform them of sales similar to their purchased home.
It’s so simple to continue nurturing the relationship after you’ve built the foundation for it throughout the purchasing process. Remain engaged and remain in the forefront of their memory when they think about real estate.
Myth #2: If I keep doing what I’ve always done, in time, I’ll get to the next level
Stagnation is the enemy of progress. If you’ve been in the industry for a few years and have found a groove that is working for you – great! Now, what is the next step?
Are you looking to grow to the next level? What can you do to improve? Where are you lacking? Are you monitoring your numbers to see in black and white where you’re missing opportunities? Are your processes efficient? What can you develop or learn?
“Learning is earning.”
– Tom Panos
While agents can enjoy the spoils of a growing, strong market right now; it isn’t always enough to carry you into the future. You need to develop new skills and strategies to get new results and clients. Make sure you’re not becoming complacent or you’ll stay where you are now.
We’ll debunk more myths in the future, but don’t hang up on these two. There is a myriad of ways that you can improve upon your work and not relying on tall tales is step one. Step two is to dive deeper into our blog and come back for even more great tips. As always, listen out for that “not yet,” as it may mean “sometime soon.”