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A lot of agents we speak with shy away from the idea of giving ‘soft’ appraisals. For those that use a different term, a soft appraisal is an appraisal provided for a seller who is not thinking of selling at all or is not yet ready to sell. Some agents feel this is a waste of time as they would rather be working with clients who are ready, or nearly ready, to list. For agents reading our posts, you presumably don’t fall into that category as you likely already see the value in your database and relationships.
There are many, many ways we can better a relationship with clients and soft appraisals are right up there at the top of the list. The soft appraisal is the ultimate no-pressure environment to purely build rapport and enhance the relationship with your clients. You don’t need to do any of the sometimes difficult parts such as discussing advertising agendas, method of sale, or listing agreements – you just need to chat with them! Be friendly, make jokes, ask about their kids, pat the dog, and build. The. relationship.
The soft appraisal brings you familiarity for each and every subsequent communication. As a result, all this chit-chat now makes the listing presentation so much easier down the track because you’ve taken the time to build trust.
The next time you consider turning your nose up at a soft appraisal, think about what those 10 minutes now can lead to for the future. Keep consistent contact with the client and reap the benefits when push comes to shove!
Don’t have the time to keep in contact with them yourself? Enquire with us today and let us do the hard work for you! Check out the rest of our blogs to find other ways to improve your prospecting sessions today!
