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Tired of throwing the latest listing at your client trying to desperately get them to agree to an appraisal? Having no luck? Follow our series of tried and tested ideas to bump up those numbers.
Find the rest of the Appraisal Inspiration series here:
The “Neighbour” in your street
The Anniversary
The Market Health Update
Inspired by industry leaders, this script gives you a flexible offer to give to your clients which doesn’t insist upon using the ‘scary’ word appraisal.
We find that many clients get turned off by the finality of the word appraisal and think that it must imply that they are considering selling. This script allows you to dodge any of those perilous pitfalls while you gain the same opportunities to connect and inform.
“Hello, Mrs Vendor! How are you today?”
“I’m very well thank you, and yourself?”
“I’m doing great, thank you for asking. Mrs Vendor, I know you’re not thinking of selling so I won’t keep you long. There is a lot of momentum in the market right now and I was wondering if I might have 10 minutes of your time to give you a free Market Health Update?”
Following this script, you immediately put the client at ease – you know that they aren’t thinking of selling, and you back that up by not using that ‘scary’ appraisal buzzword. This will suggest that you are just giving them a free information dump to better improve their understanding of their property and the greater local market.
I have personally used this script and the Free Market Health Update phrase in conjunction with other scripts and you will be surprised at just how effective it is. Follow the Market Health Update with regular contact about listings in the local area to really drive home your expertise and familiarity with their area.
Don’t have the time to keep in contact with your clients yourself? Enquire with us or read the rest of our blogs to see how we can revolutionise your client base today!
